Hey there, I'm Kyle, a professional marketer specializing in content, whether written or video.

I began as a Contributing Editor for the Engadget Network, focused on video game industry reporting, op-ed features, mentorship, and shaping brand. In the marketing world, I’ve led cross-departmental projects to generate high-performing engagement content: product websites, blogs, video scripts, social media posts, and more.

I have experience with copywriting, SEO, PPC, end-to-end video production, and content marketing, developing monthly and quarterly strategies, including for audience-aligned GTM plans.

Woobox

An end-to-end online promotional platform, Woobox later expanded into markets for Landing Pages, Pop-ups, and Embedded offers.

Kyle built and operated a full stack digital marketing strategy. He managed a team of freelance writers to create organic website content on a weekly basis while also owning the PPC strategy, integrating both PPC and SEO analytic insights to align the highest value keywords with efficient spend.

In addition, Kyle provided product marketing feedback, website UI/UX feedback, and worked closely with the CRM and support staff to integrate their insights into the overall marketing strategy.

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EarthShape

EarthShape is a point-and-bounce VR game of universal puzzle gardening. Using the latest technology, bounce your way around obstacles or maneuver for extra points, all to grow the brightest flowers for better worlds.

Kyle assisted in solving the marketing strategy & communication, including copywriting, website development, social media strategy, market analysis, and playtesting.

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Star Trek Timelines

Starting by assembling an AV studio, Kyle was responsible for bottom-to-top in-house video production, building the processes and pipelines for on-demand and livestreamed video production.

Kyle also integrated brand strategy into marketing copy and communications, blog posts, product guides, and marketing key art development.

DC Comics: Infinite Crisis

For launch and live, Infinite Crisis marketing campaigns required collaboration between digital marketing, web, and product teams. Kyle helped develop new processes for trailer scripting and video content, working within an agile project management process.

Content work came in a broad variety: online character pages, official announcements, written game guides, live streams, blog posts, email campaigns, script-writing for character spotlight trailers, and banner ad copy-writing and copy-editing.

Lord of the Rings Online

Website content for Lord of the Rings Online adheres to British English in a tone of voice that recalls the iconic epic fantasy storytelling of the book trilogy upon which the product is based.

All other copy could be far more succinct. This has made every iteration of LOTRO.com a unique set of challenges, from planning, researching, and writing game guides for new players to enticing and informing potential returning players of new content.

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Lord of the Rings Online: Helm's Deep Expansion

The LOTRO Helm's Deep expansion featured new class balance, story, and game systems. Creating the Helm's Deep website involved managing and leading cross-departmental meetings with game designers, web designers, 2D/3D artists, and brand specialists. 

Dungeons & Dragons Online

Dungeons & Dragons Online is a complex action-RPG that's challenging for new players. So as part of overall content strategy for DDO.com, Kyle strove for new player guides with input from influential community veterans. This required working very closely with the community leads to ask effective questions and drive social engagement for news, game guides, features, and in-game events.

Later on, Kyle developed expansion product brand positioning and copy voice and tone.

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