Résumé
Kyle Horner
Content Strategist · Marketing Leader · Video Producer
Vancouver, WA (Remote) · kylehorner@gmail.com · linkedin.com/in/khorner
Summary
Content strategist and marketing leader with 15 years tying content to business outcomes across SaaS, eCommerce, and entertainment. Built a content program that grew users 50% year over year for three straight years, repositioned a B2B SaaS brand, and now produces video and builds AI content systems with accuracy controls. Owns the full pipeline: message, channel, and conversion.
Core skills
Experience
Video Editor, Content Supply
Jan 2024–Present
- Grew engagement 570% on Dr. Jaquish Biomedical's YouTube series by restructuring cold opens to deliver the payoff in the first 20 seconds.
- Edited all 12 long-form episodes of We Don't Always Agree, Sterling K. Brown and Ryan Michelle Bathe's Shorty Awards finalist podcast (214K views on one episode): two-camera edit, audio cleanup, and graphics, through four layers of approval (hosts, agents, two agencies), reconciling conflicting notes on tight deadlines.
- Edit video for SaaS and eCommerce clients in Premiere Pro and After Effects, owning pacing, audio, and motion graphics from brief to final delivery.
- Built agentic AI workflows (Claude, ChatGPT, Google VEO) into scripting and rough-cut, cutting iteration time while keeping creative and accuracy control human.
Video Editor, Earthing®
Sep 2024–May 2025
- Cut and adapted ad creative across Meta, Google, and AdRoll that contributed to a 90% Black Friday revenue increase and a 25% improvement in portfolio ROI.
- Repurposed a single shoot into platform-specific cuts for YouTube long-form, short-form, and Instagram Reels while holding brand consistency.
Creator, Independent YouTube Channel
Oct 2022–Present
- Run an independent long-form content program end to end: scripting, editing, thumbnails, and title testing against click and retention data.
- Hold 32% average retention on 44-minute videos (14:10 average view duration), well above long-form norms.
Head of Digital Marketing, ENGAGE XR
Apr 2022–Oct 2022
- Led B2B SaaS marketing; rewrote the website and positioning, then aligned PR, product, and sales on one story from homepage to sales deck.
- Drove video strategy and go-to-market content for new feature launches.
Digital Marketing Manager, Woobox
Jun 2017–Mar 2022
- Built the content program from scratch (editorial calendar, SEO, email, paid search) and grew users 50% year over year for three consecutive years.
- Ranked top 10 for high-intent terms with no paid amplification; managed Google paid search to 17-20% CTR.
- Wrote all brand and product copy; used Google Analytics and Search Console to cut underperformers and scale what worked.
Marketing Consultant, Bithell Games
Jul 2016–Dec 2016
- Ran landing pages, social, blog, and podcast strategy independently; grew site traffic about 20% and expanded podcast listenership.
Content Marketing Manager, Disruptor Beam
Mar 2015–May 2016
- Built content strategy for the Star Trek Timelines mobile platform (weekly video, email, product copy) and grew YouTube subscribers 500% in one year.
- Produced and tech-directed live update streams: built the studio and three-point lighting, ran camera and broadcast, and worked with community managers to prep developer Q&A.
- Edited the weekly YouTube videos and secured product and development buy-in on messaging so nothing shipped that the product could not deliver.
Digital Marketing Content Developer, WB Games Boston (Turbine)
Nov 2010–Oct 2014
- Wrote email, product, and landing-page copy for Lord of the Rings Online and Dungeons & Dragons Online, reaching 29-33% open rates and 5-6% CTR across major launches.
- Partnered with product and development to keep campaign promises aligned with what shipped.
Earlier
Writer, GamePro Media (2010) · Editor, Massively / Joystiq (2007-2010). Games and entertainment journalism: reviews, previews, and a weekly column; covered E3 and PAX.
Education
Independent Professional Development, Content Strategy, Digital Marketing & Video Production